Last Minute Reservation Co. Ltd, is a Riyadh-based company and was established in 2006 as a limited liability company for marketing reservation systems for hotels, airlines and rent-a-car companies. It also provides special services for businessmen and those whose work requires frequent and unplanned traveling.

The company is also engaged in several travel activities including management and operations for hotels, restaurants, tourism cities, villages and beaches, organization of hunting and safari programs.